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Privacy and Cookies Policy
At Wrong Weather we care about your privacy and keeping your data safe. Wrong Weather will never sell your data or share it with third parties other than our trusted service providers and only for our business purposes. Please read the following policy where we set out what data we collect from you, how we use it, who we share it with, how we secure it, what cookies we use and how you can have access and control over the data we hold about you.
By navigating, subscribing to newsletters, participating in competitions or surveys, purchasing products or creating an account on the Wrong Weather website, you expressly consent to the collection, use, disclosure and storage by us of your personal data, as described in this Privacy and Cookies Policy.
Who we are
Wrong Weather is a Fashion and Lifestyle Online Store and also a bricks and mortar Concept Store for Contemporary Men in Porto, Portugal. We are registered with the Portuguese Tax Office with VAT number 509956874 as WRONG WEATHER - COMÉRCIO E DISTRIBUIÇÃO, LDA at the address Rua da Industria 184, 3885-464 Esmoriz, Portugal.
How we collect and use your personal information
Personal data is collected by us through various channels. For example, you can order articles through our website, where we ask you to provide us with some personal information such as name, email, address, phone number, tax number and payment details to complete the checkout process. We may contact you by email, chat or telephone to inform you about the processing of your order.
We collect the data you give us when you register and create an account on our website, to keep track of your orders, wishlists and favorites. We also collect the personal data you provide us when you participate in competitions and surveys, or when you navigate on our website on various devices such as a computer, smartphone or a tablet.
It is also possible that you may approach us with questions and/or complaints by chat, mail, e-mail, telephone or social media. We may store and use your contact data or social media account name to reach you in that case, so as to handle the question or complaint.
In some cases, your contact data and social media account names may be linked to other information we have about you so we can provide you with a better customer support service by, for example, having your history of purchases and of previous interactions with us available to our representative.
We use the Internet Protocol address, browser type, browser language, referring URL, time zone, operating system and other visitor details, collected when you visit the website, to analyze trends, and to track visitors movements to improve our website. We link this automatically collected data to other information we collect about you and also to the details of your purchases (such as dates, values payed and preferred brands and categories of products) to personalise our website and to tailor offers to you.
We may receive information from social media, advertising networks and analytics partners about you and your interaction with our website and with the emails we send you such as details of your navigation, images and links clicked and shared, or whether you opened the emails we sent you.
We may aggregate and anonymise the information we collect about you and others for our management dashboards.
Securing your Information
When we transfer or receive your data on our website, we always use the security and coding technologies that are recognized as common standards in the industry. We partner with service providers who guarantee the security of the data we share with them.
We may transfer and store the information we collect from you to outside of the European Economic Area (“EEA”), such as the United States of America, if our trusted business partners are located or have data storage facilities there.
Who we share your information with
We may share your personal information with the necessary services for the processing and delivery of the products ordered by you. For example, it may be necessary to give your name, address and telephone number to a Courier Service.
We use marketing agencies and advertisement service providers to serve you ads on websites you visit and across different devices. Our service providers may use information about your interactions and visits to our website, and other websites and apps to target advertisements for products sold at the Wrong Weather store.
We engage trusted service providers for business purposes only which include, but are not limited to, online payment services, analytics companies for marketing purposes, IT providers who maintain our website and other associated business systems, mailing list and communications managers, helpdesk system providers, and customer relationship managers. These service providers are authorized to make limited use of your personal information or data and only as far as is necessary to provide these services to us.
In the case of a merger, acquisition, or sale of all or a portion of its business or assets, Wrong Weather may notify you via email and/or via a prominent notice on our website of any change in ownership or in the way your personal information is used.
You can learn more about all the cookies we use in the following sections.
At Wrong Weather we set our own first party cookies to optimally run our website. We use them for keeping track of what you have in your basket as you navigate away, to remember who you are when you return to our site, to remember your location and currency to show you the correct prices, personalise your experience, obtain data for statistical analysis, among others. Below is a list of the cookies set on our domain and what they are for:
|Cookie Name||Cookie Purpose|
|moeda||Stores the visitor’s preferred currency.|
|_ga, _gid||Google Analytics cookies. Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_gac_UA-xxxx||Cookie used to store campaign information in order to provide AdWords with a more reliable way to measure the interactions customers have with Wrong Weather. Analytics writes campaign information to the _gac cookie when a user accesses our website via a URL that employs AdWords auto-tagging.|
|_gat||Cookie used by Google Analytics to throttle request rate.|
|__atuvc||Updates the counter of a website’s social sharing features (AddThis.com).|
|__atuvs||Makes sure that the updated counter is displayed to the user if a page is shared using the social sharing service AddThis.|
We also use third party functionalities which require cookies. There are different types of cookies set by third parties on our website. There are social media sharing cookies which allow you to let other people know about our products; there are visitor statistics cookies so that we know how many people have visited, what type of technology they are using, which pages they visited, how they got to our website, among other data, so that we can evaluate our marketing efforts and improve the running of the website. We also use advertising cookies and would like to let you know you can opt out of most advertising cookies at http://www.youronlinechoices.com.
That doesn’t mean you won’t see any advertising when you browse the internet, it means it won’t be tailored to your preferences. We may place a “remarketing cookie” during your visit. We use these to serve you adverts to encourage you to come back to our site but we are unable to proactively reach out to you specifically as the whole process is entirely anonymised.
|Cookie Name||Cookie Purpose|
|IDE||Used by Doubleclick (Google). It’s an advertising cookie so that ads are served to you on non-Google sites.|
|MUID||Advertising/Targeting cookie used by Microsoft as a unique user identifier.|
|fr||Cookie set by Facebook to track advertising conversions.|
Right to be Forgotten and Opt Out
If you have provided us with your personal information, you may change it at any time on your account by logging in to our website.
If you do not have an account and would like to have access to your personal details or have them removed, you can request it by contacting our contact customer service via email at [email protected], by phone at +351 226 053 929, or by mail at our address:
Av. da Boavista, 754
Porto • Portugal
We may ask you to provide proof of your ID to comply with your request.
You may have given us your email address and location when you subscribe to our newsletter and allowed us to send you promotional materials. You may unsubscribe at any time on the website, by changing your communication preferences on your account or by following the unsubscribe link on the emails we send you.