INTRODUCING: NAPA BY MARTINE ROSE
Autumn Winter 2017 is the first season of the new iconic collection Napa by Martine Rose. Napapijri brand partnered with London menswear designer Martine Rose to create an exclusive collection that takes inspiration from the 90’s fusion of high-end fashion and streetwear, a period with a heavy focus on outerwear in which urban youth took high-end fashion from the catwalk and made it their own. Napapijri’s extensive archive and outerwear expertise allowed Martine Rose to choose individual iconic pieces that inspired her and merge them with the bold block colours and oversize fit from her research.
The Napa by Martine Rose AW18 collection reminisces on 90’s music culture and the great outdoors, this time through a European lens. References include, The Stone Roses photographed in the Swiss Alps for NME, as well as, the clothing of Inuit’s and people native to the Arctic Circle in extreme regions. In particular, how a group from the Arctic Circle in Scandinavia adorned technical elemental wear on top of their traditional folklore clothing.
The Napapijri heritage curly fleece is further developed for AW18 into a jacquard floral fleece in reds and blues, following this, the collection also contains rose printed t-shirts with branded necklines.
For AW18, corduroy and denim are used alongside classic plaid style checks that were grown in scale. Colours are taken from Soviet and Eastern European interiors, whilst textures are developed from the weaves of vintage baja hoodies. Key pieces in the collection include oversized reversible puffa jackets, corduroy parka’s and bags which are worn across the body, cutting through the voluminous outerwear shapes.
Soon available at Wrong Weather.