WW X - 10 YEARS OLD
Wrong Weather is a decade old.
In the year we're turning 10 years old, we're looking to the future and reminiscing the past, bringing along our friends.
We have had the same mission since day one, to provide an immersive experience to all those that visit us, both online and in-store. We do that by carrying fundamental designer fashion brands we love such as Maison Margiela, Rick Owens, Raf Simons, Stephan Schneider or Kenzo, and by supporting young independent designers that have grown before our eyes like Off-White, Cottweiler, J.W.Anderson, A-Cold-Wall and Yeezy to name a few.
We like to think of ourselves as more than a fashion design store. Wrong Weather wants to conduct a lifestyle where the arts and culture appreciation is fundamental. That’s why The Wrong Weather Gallery, our exhibition space, has held performances, installations, exhibitions, short film screenings, live painting etc. from local to international celebrated artists. It’s been an honor to host them all.
Located in Porto we have seen and motivated the rise of the city to an even more international and multidimensional society where menswear fashion lovers and difference aficionados can find their community. The relatively young Wrong Weather Life, created in 2017 right next to our flagship store, has been at the forefront of many exclusive releases and collaborations becoming a physical extension of fashion’s younger culture.
We are proud to say that in these 10 years we feel we have fulfilled our mission. We have grown and mutated with evolutions, trends, innovations and updates - after all, that is fashion business - and every time you change you learn.
This is not about nostalgia, is about 10 years of evolution. Let’s celebrate and share!