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Fashion is undoubtedly one of the most polluting industries in the world and the considerable waste it produces, added with a lack of transparency of supply chains, makes it vital to reduce the industry's carbon footprint.
As environmental consciousness continues to grow, a variety of brands are injecting ethical and sustainable practices into fashion, trying to rethink the industry's industrial processes and the utility life of products after leaving the stores' shelves.
We've rounded up five fashion brands available at Wrong Weather striving to make a difference through the choice of materials and practices.
GMBH - RE-USE AND RECYCLE
Berlin-based label GmbH was established in 2016 by Serhat Isik and Benjamin Alexander Huseby (and their diverse community of collaborators), inspired by the city’s nightlife and underground culture.
With a background in fashion design and photography respectively, the brands’ devotion to sustainability comes in multiple ways: from making garments of deadstock materials sourced from local factories, reducing and using recycled plastic in the packaging and the use of organic cotton and other materials in their designs.
ADISH - LOCAL SOURCING
ADISH - Hebrew for apathetic - is a fashion brand which serves as a statement for the indignation of the current social climate in the Middle East and the hope for change. Adish founders, Amit Luzon and Eyal Eliyahu, are highly motivated Israelis raising awareness of the Israeli-Palestinian co-operation. Having grown up in the shadow of the Middle Eastern conflict, the pair believe they can use fashion as a mutual language.
The sustainability of the brand is focused on using locally sourced materials. Everything is at a stone's throw distance: the textiles, the design, the manufacturing, the overall production. This practice is great for the local economy and the environment.
Baume's Iconic and Zag editions.
BAUME - ON-DEMAND PRODUCTION
Baume creates modern timepieces in sustainable, considered materials. The brands' approach to watchmaking is rooted in the commitment to create a better future through design.
Avoiding traditional watchmaking materials like animal leathers (particularly options like calfskin and alligator) and precious stones, Baume selects from a small cache of vegan and environmentally friendly materials, such as cork. The watches themselves are carefully designed in Geneva, and constructed in a facility in the Netherlands, on demand, so no components get wasted, and only commissioned watches are made.
A-COLD-WALL* - TEXTILE INNOVATION
While A-Cold-Wall* is known for its use synthetic, high-tech materials - like reflective fabrics which are often non-degradable and chemically treated - the brand focus is now on discovering and experimenting with new types of sustainable fabrics.
A-Cold-Wall*'s collections now feature the silk-like Tencel, an environmentally responsible and sustainably sourced raw wood material, or Pinatex, a no-waste fruit-based leather. The brand is committed to finding innovative producers with the ability to experiment with eco-sustainable materials like bamboo, using natural enzymes instead of chemicals to break down the plant's walls.
Y-3 - RECYCLED POLYESTER
For 16 years, Yohji Yamamoto's Y-3 has been rocking the streetwear scene with its' signature futuristic and avant-garde approach to garment design. Born in Tokyo, Yamamoto strayed away from a career in law to pursue a life outside of, as he called it, ordinary society - leading to worldwide recognition and a 15-year-old partnership with Adidas, the longest in the business.
Recently, the brand has been shifting its' focus to sustainable and conscious materials, which are not often associated with streetwear, producing garments made with recycled polyester. Unlike polyester, recycled polyester is made using PET, which is the same plastic used to make water bottles. Apart from preventing the bottles to accumulate in landfills, recycled polyester takes much less energy than virgin polyester to produce and reduces our dependence on petroleum as a raw material.