COMING SOON...GmbH AW19

Founded by Serhat Isik and Benjamin Huseby, GmbH is a label deeply rooted in Berlin's unparalleled nightlife and acclaimed dancefloors. The underground ambience proved itself as fertile ground for the brand's collaborators, whose creations draw from the silhouettes and industrial materials that populate the German capital's nightclubs. 

Not only did this setting provide a unique source of inspiration, it also allowed for different cultures and areas of expertise to come together with a joint vision. With Isik's background in fashion design and Huseby's talent in photography, the duo has been gaining momentum in the industry for more than their differentiated aesthetic. In fact, GmbH garments cement their design on a thoughtful approach to overconsumption and fast fashion: the brand sources deadstock, sustainable and eco-friendly materials such as ECONYL, recycled nylon from fish nets and plastic waste.

Its AW19 collection, named "Rare Earth", materializes their concern for the planet as we're fast approaching a point of no return. Besides the snug-fitting pieces that have become a trademark aesthetic, the collection sees a more sophisticated take with tailored pants and jackets clashing with painted denim and biker pants, in a classic color palette of navy, black and grey, with an occasional hint of champagne. 

Stay tuned for GmbH's first AW19 arrivals over the next weeks!