2020 is just starting but it's already shaping up to be a great year here at Wrong Weather. Besides a range of new projects and collaborations on the way, we're also adding a selection of carefully curated brands to our list. The first one up is none other than the South Korean sweetheart, Ader Error.
It's no secret that the fashion world has its eyes set on upcoming Asian designers and there's a good reason for it: some of the most interestingly disruptive creations are in fact coming from the East, merging contemporary trends with a unique approach inherently linked to their rich cultural heritage. Still, within this universe, Ader Error sets itself apart as one of the most hyped names in the current fashion scene.
The brand is the brainchild of a creative collective of multidisciplinary individuals, whose different backgrounds all pitch in to create something fresh and different from mundane inspirations. Their vision is to communicate with their audience through clean, minimal content that portrays "cool fashion".
The label has become renowned for its oversized shapes and plays on volume and proportion, always while exploring a lush color palette that immediately draws one's attention. The collective is continuously inspired by the change in gender roles in current society, paying more interest in the fit, design and silhouette than the categorization itself - in fact, most of their garments are unisex and inclusive.
They also tap the digital universe and the importance of social media and new technologies, as they shape the consumer's tastes and influences. Ader is active on social media having used it as a vehicle to establish itself as distinct brand with a one-of-a-kind DNA, something increasingly difficult to find in a saturated market.
Stay tuned for the first drop from Ader Error's SS20 Collection over the next few days!