This exciting collaboration is a trip down memory lane to the archives of the Portuguese sneaker culture, reimagining the iconic styles from Sanjo and adapting them to the contemporary streetwear scene. While you may not be familiar with Sanjo, there was a time in the '80s when it was the go-to sneaker choice in Portugal, being a mandatory presence in everyone's repertoire, for young and old alike.
Designer Alexandra Moura explored the brand's archives, deconstructing the classics and updating them to modern standards, through design and technology. The result is a sneaker brimming with small details such as seamless construction, inverted tongue, exterior labels and spiked rubber soles, that merge urban culture and time-tested traditions.
The collection, which is comprised by two monochromatic versions of the iconic Sanjo K100 style, in black and white and featuring an exclusive "Substrato" pattern.
Available online and in-store.
Sanjo combines Portuguese heritage with the elegance of colors and attention to details, materials, and construction techniques.
Focused mainly on the brand's memories and heritage, the new Sanjo is the synthesis of a new sensitivity and a deeper awareness of the historical Portuguese footwear tradition.
The Sanjoanense brand, founded in 1933, is now a dialogue between urban culture and old traditions, a creative tension resulting from a unique vision of DNA Sanjo and an offer of colors and textures connected with the new generations.
This inspiration harmoniously connects the past with the present.
Headquartered in Lisbon, Alexandra Moura creates avant-garde and contemporary collections for men and women, which reflect her personality and creativity.
With a great influence, both in Portuguese arts and culture, the designer takes a fearless approach to fashion, focusing on artistic expression and an eccentric spirit. Alexandra Moura re-interprets classic pieces with an artistic vision, which makes them intriguing, dynamic, and fun.
Exploring far beyond everyday pieces, the designer seeks a new approach for clothing. Without gender stereotypes, and without a conventional use of fabrics and prints, her work is characterized by avant-garde influences, reflecting her long-standing passion for Japanese fashion design. This influence is present throughout Alexandra Moura's work, where classic tailoring is reinvented in a fun way.
Each collection is a mix between the eccentric and the wearable.