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ASICS SportStyle reimagines the GEL-KAYANO™14 model as a lifestyle shoe, which was first released in 2008 as a running shoe.

 

The GEL-KAYANO™14 model represented a special moment within ASICS’ history in 2008, as the first silhouette in the series to be designed by someone other than its creator Toshikazu Kayano. Instead of Kayano, Hidenori Yamashita stepped in to design the GEL-KAYANO™14 model. It is also the first where Kiko Kostadinov stepped in to work with Asic's design team.

 

Yamashita explains how the design language was focused around the idea of ‘Flash’ – “The word I chose as inspiration for the GEL-KAYANO 14 is the idea of “Flash”, “Flash” for me references the burst of action where the runner lands at the heel and pushes away at the toes.

Whether it’s the colour, the lines, the materials, the silhouette or the texture – all aspects of the GEL-KAYANO™14 are designed with that idea of “flash” in mind.”

The re-introduced model sports the same nostalgic 2000’s aesthetic that paved the way for the collection on its initial release 12 years ago.

The midsole tooling with GEL™ technology cushioning is mirrored to the re-imagined model, keeping the original model’s performance capabilities for the wearers. At the same time, material and fit improvements are made on the upper, while retaining its layered synthetic leather and mesh construction from 2008.

To start off the re-introduction of the GEL-KAYANO™14, the “UB1-S GEL- KAYANO 14” releases on November 27th.

This is the first model which sees the Kiko Kostadinov team working in tandem with ASICS designers, advising and curating on select styles within ASICS SportStyle.

Other models with the product name of “GEL-KAYANO 14” follows on December 18th at Wrong Weather.

 

 

 

 

 

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