15% off on SS21 Collections! Use code WW15SS21 at checkout - Limited time only!

 

As 2020 comes to a close, the first drops from SS21 collections are already making their way to the store. Looking forward to something brighter on the horizon, we'll be taking a closer look at the upcoming collections from some of our most renowned and beloved designers, starting with Heron Preston.

Having established a cult following in the luxury streetwear scene, Preston's has continuously explored an industrial aesthetic, adapting the fundamental workwear principles to contemporary garments. Diving deep into the subject of functionality and an aesthetic that reflects modern youth culture, Heron Preston has managed to stay true to its origins while delivering fresh, inspiring creations year after year.

 

 For SS21, and as a consequence of the many traveling restrictions imposed by COVID-19, the designer took a more hands-on approach to this collection, lookbook included. The latter was done entirely by hand by Preston, aiming to portray a closer look into what goes on behind the scenes. Amidst such a convoluted period, many were the designers that took an introspective look into their journey so far, aiming to reinvent their brands and establish a new direction. It seems Preston joined the bunch, taking the time to rethink some of his offerings and presenting somewhat of a more mature collection, less graphics-heavy, that undoubtedly materializes a coming of age as he approaches his 40s.

The result is a more toned-down and, for some, easier-to-wear collection with adamant workwear staples and a heavier emphasis on denim. The collaboration with CAT is also returning, albeit following the same ethos as the main-line. The first pieces from Heron Preston's upcoming collection are already available at Wrong Weather.

 

 

 

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