Honing its origins, Juun.J took to the streets of Seoul for the presentation of its SS21 collection. Amidst a global pandemic, the virtual showcase took place during Paris Fashion Week Men, showing a video where male and female models walked the streets of Seoul in pieces from the upcoming collection.
Jung Wook Jun was yet another designer whose creative process was influenced by the COVID-19 pandemic. Invaded by feelings of nostalgia and homesickness, the designer turned to his hometown of Seoul, a source of inspiration for his work: “For me, Seoul has always been too close and familiar to notice, but it was always on my mind. There is no better place to film the collection. My favorite crowded streets, technological, but holding a traditional beauty.”
The collection carries on his tailored-utilitarian aesthetic, with structured bomber jackets and voluminous denim cargo pants, contrasting with sleek sleeveless blazers and coats. There is always something quite unique about Juun.J's creations that are both immediately recognizable and immersive, leaving us begging for more. A distinctive interpretation of military and workwear where pockets were plentiful, both an aesthetical and practical response to the everyday essentials imposed by "the new normal". The beauty of it all? The delicate balance Juun.J is able to achieve in the carefully curated looks, merging tailoring and street influences perfectly paired with the right accessories.