VETEMENTS SS22

Having announced his return to the Paris Fashion Week schedule, Guram Gvasalia unveiled a lengthy collection of 165 looks for Vetements Spring Summer 2022 season.  It’s a long, long scroll to get there, though—past crowds of Goth-y styles,  women in gigantic padded shoulders, thigh boots; an array of men in tailored coats and sleazy jeans, T-shirts, caps and blazers emblazoned with loud statements, including: “Today your life will be better”, “Hotter than your ex, better than your next”, “Fashion is my profession,” just to read a few. All in all, Vetements is back.
 

Here are some bits of the Vetements energy that made the brand so controversial and appealing a couple of years ago. The checked backdrop of the collection will be familiar to Photoshop users. It’s the background against which graphic designers do their work, and it offers a hint as to what’s on cofounder Guram Gvasalia’s mind. In his own words “Do we consume the internet or does it consume us?

The founder is questioning what reality is even today, is everything photoshopped or not, are we the consumers of the internet or the other way around. Is the worldwide web a horizon of endless opportunities or is it a jail that has incarcerated us? 

Is that picture photoshopped or real? Are we imprisoned in our own homes? Are we losing the human touch and the human connection? Do we consume the internet or has the internet consumed us? Do we live in the matrix?

Plausible questions. We don´t have the answer to them. Still, we hope that that this article serves as food for thought. Quoting Vetements: “Think while it’s legal"!!

Discover the collection here!