NEW BRAND: OAMC

Self-expression and high-quality garments are the fundamental reasons why OAMC was created by Luke Meier. Created in 2013, OAMC is focused on finding new materials and shapes to be developed into collections that reflect our time and spirit. The pieces are meant to be of uncompromising quality and, as a result, built to last.

Originally, the striking four-letter word stood for Over All Master Cloth, but since then Meier has changed its meaning from season to season to reflect each collection’s theme. As a result, each collection tells a new story, creating a brand that is constantly evolving and mutating.

Garments are designed in Paris and developed in Milan, using a range of custom-developed materials, trims and components to achieve high-quality outerwear for the masses. What makes OAMC stand out in fashion´s crowded landscape field is the new technology and unique methods of construction that are put into practice. Those are used to create workwear classics, like chore coats, sweatshirts, and t-shirts and jeans, with a futuristic edge.

On the other hand, OAMC wishes to give back to society. Each season the brand supports relevant causes, partnering with at least one charity each season.

Get ready to Find out more about OAMC soon!!