Charaf Tajer’s Casablanca exists in the liminal space between day and night, play and partying. Masao San, the new collection, presents a new side that we still haven´t discovered about the Maison.  A true ode to friendship, Intimacy and self-exploration.

The designer dedicated his spring collection to a close friend from Japan, a country that he has visited 26 times by his count.  The vibrant years of innovation that the country experienced, during the 1990s, and its economic boom are the motto for the collection. A look at a time where technology was at the forefront and, now renowned, tech companies stood out, continually breaking new ground, and constantly inspired us.

The collection alternates between the graphic aesthetic of ‘90s Japanese consumer electronics ads, and elements of ‘80s Memphis design set against a pastel backdrop.

The Printemps-été 2022 design combines vibrant colors and waves inspired by the postmodern art movement with the fan-favorite Casablanca Ping Pong Club. The workwear evolves, the tailoring is avant-garde and effervescent, and the Casablanca monogram transforms to show the vigorous movement of a ping pong ball. It can be also seen a number of Pastel-hued tracksuits paired alongside joyous tailoring and knitted twinsets

Casablanca continues to be at the forefront of innovation. It insists on pushing the ideas of blurring gender lines while advocating for new acceptance of different masculine roles in society. This collection wishes to bring Casablanca-eans to the vibrantly colorful world we are all craving right now. Discover the collection here!



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