HERON PRESTON Industrial Tape Jeans
277.71 USD 396.73 USD
271.07 GBP 387.24 GBP
30105.22 JPY 43007.46 JPY
247.80 EUR 354.00 EUR


Heron Preston is the true embodiment of an artist born of the post-internet generation.

Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. 

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