Born in Tokyo, PHIRE WIRE is deeply connected with the underground electronic music scene. Kiri the designer behind the brand, has developed projects in fashion and arts with some of the most relevant international musicians and artists, such as Justice, Brodinski, Kingdom and Total Freedom just to name a few. The brand seeks to blend the ordinary and unconventional. Tuning into random coincidences, the day to day. Working outside the fashion context, creating something unusual.