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ABOUT SENHOR PRUDÊNCIO

senhor PRUDÊNCIO is a 100% portuguese men´s footwear & accessories brand. The brand is developed by João Pedro Filipe, shoe designer graduated at Institute Français de la Mode (IFM) in Paris. Based in João`s grandfather assets, a portuguese traditional shoemaker, the brand associated the know-how of other times and a country where the footwear production remains as a symbol of excellence. The product stand for high quality in terms of technological production and contemporary design for a high-end market target. The brand reaches an audience aware of fashion, but also sensitive to the contemporary cultural scene. In 2012 João won the British Council Young Creative Entrepreneur Award and senhor PRUDÊNCIO was officially launched at the Somerset House in the official line up of the London Fashion Week. 

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