NEWS

Thursday, 20 April, 2017
After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the second ADIDAS + KANYE WEST release of 2017 sees the model return in a full white color way, releasing globally on April 29th in adult and infant sizing.
The YEEZY BOOST 350 V2 features a white Primeknit upper, distinct center stitching, and a heel tab. On the adult shoe, a semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction, while the YEEZY BOOST 350 V2...
Thursday, 13 April, 2017
Kanye West fashion endeavour sent shockwaves in the street culture community when it was first announced. Now for SS17 comes SEASON 4. The YEEZY look remains consistent, based on surplus basics and knits of many kinds. Where the look of SEASON 4 did evolve was in the color palette, the hearth tones are still here, but have different hues and patterns to them. Drop-shoulder sweatshirts and baggy joggers are still the highlight of his mens apparel, something that will make streetwear...
Tuesday, 11 April, 2017
The adidas Originals x Alexander Wang collaboration is the perfect expression of the Originals brand ethos, which says “Nothing Is Sacred”.
Indeed, this partnership happened to rigorously and intentionally subvert the rules of fashion collaboration. Instead of protecting Originals’ heritage, the collection disrupts it by reinventing archive pieces. Instead of preserving the brand’s most precious asset, its logo, the collection flips it upside down. Instead of displaying the creative...
Tuesday, 21 March, 2017
Putting together a fashion brand, to say the very least, takes a lot out of you.
Let's assume you have a creative direction, hardened and specified by years of experimentation. Even then, you're looking at an uphill battle that meanders from superficial concerns to financial matters. So, considering the level of  stress and unpredictability associated with it all, is attempting to make your own name within the competitive fashion industry even worth the struggle? Teddy Santis, the mind...
Tuesday, 7 March, 2017
The Adidas Originals by Alexander Wang collaboration subverts boundaries between fashion and streetwear. Flipping branding conventions, Alexander Wang rotates the Adidas Originals trefoil upside down, becoming newly and defyingly symbolic. The simple flip of the Adidas trefoil is a move that capitalized on fashion’s current obsession with “real fakes” and it just makes sense that a young, dynamic and progressive designer like Alexander Wang who has always embraced the influence of the...
Monday, 6 March, 2017
ETQ, founded in 2010, was born under the mindset of eliminating over accessorized branding and focusing primary on letting the quality of the product speak for itself. All of ETQ designs are generated under three standard rules: elegant, timeless, and quality. Slowly, this belief grew into a range of footwear and accessories that live up to the standard ETQ stands for. With a strong focus and conceptual thinking, ETQ is driven to create aesthetic yet functional, enduring footwear that...
Wednesday, 1 March, 2017
The 02 issue of our own ‘Sin’ is looking outwards, patiently waiting for the spring, light and summer vibes. Brought to you by Wrong Weather, it is a compilation of what we've selected from International Fashion Weeks all around the world. We open with OUT is IN, the new SIN editorial. SIN asked five teams of stylists and photographers to share their vision of Wrong Weather’s SS17 selection. Fernando Bastos Pereira with Frederico Martins, Paulo Gomes teamed with Sorin, Nelson Vieira...
Monday, 27 February, 2017
Volca was developed from research based on the minimalistic and experimental beginning of electronic music and inspired by the artistic scene that emerged from there, by those who are now recorded for its audacity and creativity. The use of graphic contrasts and color blocks in grey scales, report an urban environment - where the user fits - that mixes with unfinished leathers that will record the story of their journey. The research focused on the relationship between the cosmos,...
Monday, 13 February, 2017
CARNAL REMAINS
'Of or relating to the body or flesh; bodily: carnal remains.'   Sam Scott Schiavo was born and raised in Philadelphia. After various adventures on both sides of the Atlantic, he has made Europe his home for over 30 years. After working nearly 20 years as a model agent in prestigious agencies in Milan, he left that sector of the fashion business to devote himself to photography and the arts full time. His very personal photography style has been influenced by his...
Tuesday, 7 February, 2017
LAST SOLE is a new Portuguese footwear brand arriving to Wrong Weather this season! Irreverent footwear, made with the knowledge of true craftsmanship mixing unseen textures and materials, that's what makes LAST SOLE one of the most interesting new brands coming from Portugal recently. The brand has a selection of limited shoe models, delivered through periodical capsule releases. With new capsules dropping roughly every 3 months, LAST SOLE is able to deliver a continuous flow of...
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