MAISON MARGIELA X REEBOK - Classic Leather Memory of V2
Maison Margiela and Reebok announce the Classic Leather Memory Of for AW22: the newest trainers conceived through their ongoing creative dialogue.
Released to stores on September 30th 2022, the silhouettes will be available in tonal white and in tonal black.
For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of.
The technique evokes the impression of familiar elements through the deconstruction of garments and accessories. It is the visual recollection of an object or feeling that is no longer materially visible, but palpable through an outline or suggestion: the memory of something that once was. An established part of the evolving grammar of Maison Margiela, the memory of draws on the illusionary and often figurative codes of the house’s creative practice.
Applied to the traditional sneaker designs of Reebok, the technique highlights identifiable facets engrained in our collective memory and activates our shared visual perception.
The Maison Margiela x Reebok Classic Leather Memory Of V2 will be available from September 30th at Wrong Weather.