Rhude is a fashion design label based in LA focusing on luxury confection techniques applied to streetwear staples.

The creative director behind the brand, Rhuigi Villaseñor, is a connoisseur of all things luxury: from Birkin collector to McLaren driver. That's why it comes as no surprise that the designer is the new creative director of Bally, a Swiss luxury house that will step into the 21st century through Rhuigi Villaseñor's vision.

In tune with younger consumers and streetwear culture, Rhuigi Villaseñor designs for an urban and aware crowd that appreciates attention to detail and premium quality.

The AW22 collection, titled "Bull Markets" takes direct inspiration from Wall Street and economic trends such as cryptocurrency, and aims to offer modern tailoring but with a heavy streetwear influnce and old-school American gangster feel.


The RHUDE "BULL MARKET" AW22 Collection Pop-UP will be on display until October 31st at the Wrong Weather store.




The RHUDE "BULL MARKET" AW22 Collection Pop-UP inauguration subscription is now closed.


This private event is part of the PORTUGAL FASHION SS23 official calendar.