RAF SIMONS X SMILEY

 

Raf Simons and Smiley are teaming up for a very joyful collection. The 54-year-old designer - who is also the co-creative director of Prada - announced a new collaboration with the iconic lifestyle brand to spread some much-needed "optimism".

Since the 1950s, Smiley has served as a form of uplifting communication. This symbol firstly appeared on the pages of France Soir whenever good news was being presented. Throughout the times it has eloped into a pop-culture symbol.

Raf Simons said during an interview: “I love the focus on a brighter and better future”. What about you? Discover the collection soon!

 

AVAILABLE ON FEBRUARY 1ST