KENZO X VERDY COLLECTION - COMING SOON
KENZO and Artistic Director Nigo are partnering with the artist VERDY, who created custom graphics for the House's Spring/Summer 2024 runway collection, unveiled during the latest Men's Fashion Week in Paris - VERDY's motifs were also presented during the brand's repeat fashion show in Shanghai last July. The collection will be launched at an exclusive KENZO pop-up store on the Champs-Élysées in Paris from December 2nd to December 17th and at 10 Corso Como in Seoul from December 16th to December 26th acting as a symbolic "East Meets West' bridge for the House. A close friend of Nigo's, VERDY is a Japanese graphic artist whose bold, playful designs and vibrant colours frequently explore themes of youth culture, rebellion and nostalgia. His work - with influences ranging from skateboarding, hip-hop and manga - has been described as a fusion of Japanese and Western streetwear, making VERDY the perfect creative addition to the East-meets-West vibe that Nigo has envisioned for the brand. The signature font used by VERDY will be seen emblazoned across a selection of garments for the holiday season, selected from the Spring/Summer 2024 collection designed by Nigo. Revisited by VERDY, spelt-out branding including 'Kenzo', 'KENZO Paris", "18 Rue Vivienne' or '1970' is applied on woven, knit, denim and leather pieces and accessories.
The KENZO X VERDY Collection will be available at Wrong Weather soon.
About KENZO
To prepare for the future, we look to the past. As a new reality sets in at KENZO, Artistic Director Nigo reconnects with the values entrenched in the early beginnings of the Maison: designer fashion created for real life, imbued with the playful urbanity of Kenzo Takada's timeless legacy. A creative exchange, KENZO becomes an evolving dialogue between the pop culture of the founder's heritage and the street culture inherent to Nigo.
Through Nigo's instinct for contemporary design, a new vision takes shape at KENZO: 'real-to-wear, a genuine wardrobe founded in the authentic desires of the post-digital mentality. It is a realistic approach to fashion, which transcends the conventional labels of 'formal", 'casual' or 'street' in favour of the syntheses that make up real wardrobes today.
A series of encounters take place: the everlasting codes of KENZO are considered through an instant lens, the 'Jungle' fashion of its founder is distilled into succinctly covetable items, and a new sense of exclusivity heightens the universal appeal key to the Maison's history. In the encounter between the founder and the heir, the core of KENZO is amplified: unconventional fashion for the future rooted in the permanence of its past.
About VERDY
VERDY is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic project Girls Don't Cry. Wasted Youth, his panda-rabbit character Vick, and most recently Visty.
VERDY has worked with brands such as Nike, Human Made, Instagram, Levi's, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide. Recently he has been appointed as the artistic director of K-Pop group sensation, Blackpink, for their summer tour Born Pink. Verdy's signature is characterized by bold graphics, vibrant colors and playful designs that often explore themes of youth culture, rebellion, and nostalgia.
His work has been described as a fusion of Japanese and Western streetwear, and he has cited influences ranging from skateboarding and hip-hop to manga and anime.
