INTRODUCING VAVA EYEWEAR

Wrong Weather introduce VAVA, a new exclusive eyewear brand. 

VAVA’s leitmotif is to offer a high quality product which embodies the experience, knowledge and art of the great masters of handmade eyewear, combined with the use of the highest quality materials. VAVA’s glasses have a sophisticated, contemporaneous and urban look.

The spirit of VAVA eyewear is derived from today’s post-industrial society and the growing belief of belonging to a post-human age.

Inspired and fascinated by the post-industrial world in which cities like Berlin and Detroit, once a symbol of industrial prosperity, dramatically collapsed and was forced to re-invent itself to ensure its survival. At the same time the Techno movement emerged as a significant step in this process of rebirth. 

In an environment of high-speed culture, turbo capitalism, media overload, digital revolution, ecstasy of consumption, mega trends and accelerated culture, VAVA eyewear represents deceleration, purism and metaphysics. The structure and design of the eyewear is not just physical – think of pollution, dust, UV, etc. – but creative.

VAVA strive for a contemporary pared back look in conjunction with the futurism, conceptualism and purism that is associated with Techno. The spirit of VAVA is based on the same principle: VAVA is conceptual and visionary in its essence.

The collection is handmade at a small family-owned Italian factory avoiding mass production.
 

VAVA imagines a future between two contrasting extremes, black and white. White future is simplicity, cleanness and purity. Black future is darkness, decay and underground.
To represent this vision VAVA has created these contrasts; the White Label and the Black Label.

VAVA is an eco–friendly line, the high recyclability and biodegradablity of the product line, committed to an end to end life cycle management approach.

The first VAVA collection for SS14 will be available soon at Wrong Weather. PRE ORDER NOW!

Artwork: Kathrin Kuhn – Berlin based Artist