ALIFE: THE RETURN OF THE STREETWEAR GIANT

 

Some brands transcend the material realm to become something much greater than their garments, often turning into an insurmountable milestone that marks its day and age. There are several examples throughout the menswear history, but today we want to bring you one in particular, one we couldn't be more excited to receive at the store: Alife. 

Created in 1999 by 4 friends, Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, Alife would set out to become one of the go-to brands in the street and skateswear scene in the early 2000's. Aiming to shake up New York City's creative movement and bring their view on lifestyle to a wider audience, the label cut their teeth at a workshop in Manhattan. Their unique take on streetwear and creative designs quickly gained them international recognition and earned them a range of highly coveted collabs with brands such as Nike, Reebok, Adidas, New Balance, Timberland, ASICS or Lacoste, among others.

Alife gets its name from the act of infusing an inanimate object with life, bringing it to life and generating hype around it. And hype is something their products have been known to have. Their upcoming SS20 collection is dropping soon at our store with a range of curated garments and footwear that embrace the label's unique streetwear heritage.

Stay tuned!