BIRKENSTOCK 1774’S LATEST COLLECTION REIMAGINES ICONIC STYLES IN PUNCHY COLOURWAYS
Paris, March 2023 – Arriving March 2023, 1774’s latest drop celebrates the brand’s deep-rooted German craftsmanship while looking to the future, exploring innovation with a vivacious spirit. Named after the debut year of the BIRKENSTOCK family’s shoemaking legacy, 1774’s exclusive line elevates icons and key silhouettes through a fashion-forward narrative with a considered play on colour and fabrication.
Fresh ideas meet enduring icons, balancing aesthetics and functionality. The signature moulded footbed now fully lined with exquisite leather, serves as the foundation of each pair, a long-standing design feature intrinsic to 1774 that embodies the shoemaker’s orthopaedic roots. For the first time, 1774 revisits the Florida and Mayari sandals.
Each sandal sparks an uplifting mood through tonal hues from the strap to the sole. Rendered in specially developed colours and raw materials – all sourced within Europe – BIRKENSTOCK 1774’s latest drop is a lively reimagining that demonstrates the shoemaker’s expertise as a global leader in innovation and
Discover the first part of the release online on March 19th at midnight (GMT) and are now available for PRE-ORDER at Wrong Weather.
Shop BIRKENSTOCK collections here.