WE11DONE SS21 PREVIEW

 

 

Jessica Jung and Dami Kwon's We11done is another South Korean brand that has recently joined our ranks, as part of ongoing bet on Asian designers. Having become a favorite among K-Pop enthusiasts and celebrities alike, the label which originated from Rare Market (a local high-end retailer), sets out to create properly crafted garments in what regards construction, design and fit. 

Amidst the COVID-19 pandemic that plagued creators worldwide, We11done managed to grow, due to South Korea's outstanding handling of the situation, which allowed suppliers and manufacturers to continue working on the brand's collection. The lookbook and campaign film feature South Korean top models in real and staged locations, to showcase the quirky aesthetic we've grown to love.

There's an underlying beach-side theme to the collection, much inspired by our drive to reconnect with nature after a year when most of us were unable to do so. Knits play an important role in the collection, providing texture and materializing this connection to nature. 

We11done SS21 Collection will soon be available at Wrong Weather. Meanwhile, take a look at the last pieces from their AW20 Collection here!